How to find more qualified prospects that are psychologically predisposed to buying indexed annuities
Increase your qualified response by 9 times while reducing your mailing costs up to 50%
Most advisor marketing is basically "spray and pray:" Get your message out to as many people as possible through direct mail and media and "hope" enough of them are interested in your offer. This strategy is highly ineffectual, leading to poor results and appointments with unqualified prospects that are not suitable for annuities or, for that matter, any type of product.
If you are “spraying and praying,” it's not your fault. For many years advisors have been taught this approach from their FMOs or worse, the vendors they use for direct mail.
The two most important factors for direct mail success are the list and the offer. Unfortunately, most advisors are not optimizing either. They buy lists based on price and rely on the mailing house to use off-the-shelf generic messages that don't engage or excite prospects.
Traditional mail companies and vendors only offer "demographic options" to choose from – basic information like age, income, assets and zip code – to identify prospects. However, even households with identical demographics can have very different buying habits. The truth is – using "demographics" as your sole criteria can be a huge mistake.
For the first time ever, advisors can now have access to the same technology that Wal-Mart, Bank of America, Target, Macys, GE and Sprint use to target the right prospects, using a very precise method with an engaging message. This precise method is "Psychographic Cluster Marketing" (PCM).
PCM is the next frontier for advisor marketing, making it possible to ONLY target those that are MOST LIKELY to buy. In fact, this technology can target people 9 times more likely to purchase an indexed annuity than their neighbor with identical "demographic" information.
Using Covenant Reliance Producer's Cluster Marketing Lead Generation System, annuity producers can tap into a sophisticated, precise prospecting system that "KNOWS" incredible in-depth levels of personal preferences, thinking behaviors, and buying habits to such a fine degree that you are only marketing to those who are MOST LIKELY to buy from you.
Discover how this BREAKTHROUGH technology can exponentially improve all of your marketing and consistently put you in front of the RIGHT prospects. If you are doing any sort of marketing, this is a report that you can't afford to miss.
To learn more about this game-changing program, complete the form to download your FREE report on Psychographic Cluster Marketing.
