Business owners face several crucial moments that require the right insurance solution. From raising finances, to retaining key people, to business transfer, they need your help. Now, we’ve made it easier for you to close small business sales in less time.



Introducing the new “Tipping Points™” marketing toolkit from Prudential. This comprehensive, multimedia seminar package emotionally engages your prospects on the topics of:

•	Business succession planning	•	Business valuation
•	Estate planning	•	Retirement planning
•	Key person retention	•	Tax planning

Addressing these topics, the package includes:

• Compelling consumer material - flyers, brochures, and
  prospecting approaches
• Printable invitations for your executive briefing
• Meeting preparation material – a User and Marketing Guide,
  Scripts to use with the video and talking points
• Five engaging video stories and expert commentary for each
• Business owner self-evaluation tool – helps your clients evaluate
  their finances and uses a highly successful questionnaire format

For more information on Prudential's “Tipping Points™” business owner toolkit, please fill out the form to the right.

Prudential's "Tipping Points™" is a trademark of The Prudential Insurace Company of America. All rights are reserved.

This material should be used with the understanding that neither Prudential, its affiliates, nor licensed financial professionals render legal, accounting or tax advice. Such services should be provided by the business owner's own advisors. Life insurance issued by The Prudential Insurance Company of America, Newark, NJ, and its affiliates, which are not affiliated with Brown & Brown Associates, PC, InsuranceNewsNet.com or InsuranceMail.

IFS-A156040 Ed. 10/08      For Financial Professional Use Only.

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