A marketing and entrepreneurial expert, Tom brings over 18 years experience to helping businesses succeed.
Some of his accomplishments for clients include:
- Delivered $400M+ in new business, within 3 years of company launch, through hands-on leadership
of marketing program and initiatives for financial services firm. - Drove revenue growth over 100% each year through highly successful direct marketing efforts,
profitable referrals, and strategic leveraging of online tools for wholesale firm. - Expertly coached and trained 135 elite affiliates– who brought in 80% of firm’s income –
in successful sales strategies. - Generated high-impact advertising campaigns that resulted in signing of over 1,200 new accounts.
- Directed online marketing initiative team that secured page 1-ranking for a company website for
industry keywords with Yahoo! and Google. - Penned targeted direct mail and online copy that consistently bested controls by over 50%.
- Sparked 300% revenue gain in 1 year through negotiation of a joint venture.
- Generated 56% average annual sales increases for clients through development of cutting-edge coaching program.
- Pioneered use of unique tools for sales teams that multiplied business and reduced stress.
- Increased lead generation by 325% – with no additional spending – through launch of an out-of-the-box
online marketing program.
Tom has served as investment manager at Hickory Venture Capital, a $200 million venture capital and private equity fund. A seasoned entrepreneur, he has started, bought, or invested in private companies in healthcare, retail, professional services, technology, financial
services, and the education sectors.
Tom has lectured widely on financial topics and is a former lecturer at Vanderbilt University. Tom and his wife Cassie have two sons and
live in Richmond, Virginia.